Many articles can be found on social networks, especially Facebook and Twitter. Steve Thornton provides a great description and systematic comparison of both of their pros and cons. Last week Jernej wrote an interesting post on this topic, where he argued that Twitter and Facebook differ significantly considering their target audiences. He states that:
"Facebook is more about connecting with friends you know, Twitter is connecting with people you might want to know - exchanging information."
While (in my opinion) most of (us) Twitter and Facebook users agree with this assessments, especially Twitter being about knowledge, an interesting article on Twitter confirms this providing statistical data. As Paul Judge, author of the report, put it:
"As of December 2009, only 21% of Twitter account holders were defined as "true users," meaning someone who has at least 10 followers, follows at least 10 people and has tweeted at least 10 times. /.../ [This means that most Twitter users] came online to follow their favorite celebrities, not to interact with their buddies the way they would on Facebook or MySpace."
I can agree on that, but I think that these statistics need some further explanations. What I observed, is that a lot of technophils mostly prefer Twitter to Facebook and probably represent a large segment of those 21% of “true users”, although they are not using it primarily to follow their favorite celebrities. They usually emphasize abilities such as rapid responsiveness, interactivity, extensible messaging platforms and less “cluster” made by applications and the like. So they could count as social users.
And another observation: A lot of people sign up for Twitter, because they heard a lot about it from their friends or read about it, find it to confusing, don't want to deal with figuring out how it works and never come back again. Their first post is most likely to sound something like: "This thing is so confusing" or "I can't figure this thing out, how does it work?" etc. So I am not surprised, that nearly 80% of Twitter accounts don't count as true/really active users, because they are not really users.
What do you think?